Retailers are starting Black Friday deals earlier each year to compete with online shopping.
Online shopping has made it easier for consumers to compare prices and find the best deals.
Starting deals earlier allows retailers to spread out the holiday shopping season and avoid overcrowding in stores.
The COVID-19 pandemic has also played a role in the trend of earlier deals, as retailers try to avoid large crowds in stores.
Starting deals earlier can also help retailers avoid supply chain issues and ensure that popular items are in stock.
Some retailers are offering deals throughout the entire month of November, rather than just on Black Friday.
While earlier deals may benefit consumers, they can also lead to increased pressure to spend money during the holiday season.